Creative Convergence

The NHL Releases a Series With Wayne Gretzky in an Expansion of Its Original Programming

Snoop Dogg is also working with the organization

Jon Hamm chats with Gretzky in a new NHL series.NHL
By Sara Jerde

May 29, 2018

With the Stanley Cup Final going on, the National Hockey League is ramping up its original programming and partnering with stars like Snoop Dogg and Wayne Gretzky to draw in casual fans.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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