The Modern Media Mix Has Changed How Media Buyers Approach Their Game

The pandemic and shifting viewing habits have altered how budgets are allocated

Three media buyers discuss the modern media mix at Adweek's Convergent TV summit. Adweek

Media buying has changed greatly over the years, and that change has accelerated with the rapid emergence of streaming, connected and video on demand services, making the job of media buyers more difficult.

@kobrie kyle.obrien@contractor.adweek.com Kyle O’Brien is a freelance writer for Adweek and editor of AgencySpy.