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Two days after NBCUniversal said it was “pretty much done” with its upfront negotiations, The CW once again became the first network to officially cross the finish line.
A source familiar with the matter confirmed to Adweek that The CW wrapped up talks with CPM (cost per thousand viewers reached) increases in the high single to low double-digit range, around 9-11%. Volume was also strong in linear and streaming, and the company’s sellout was around 80%.
The
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