TV Upfronts

NBCUniversal 'Pretty Much Done' With Upfront Talks as Rivals Near Finish Line

Paramount and Fox are also close to wrapping negotiations

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Less than a month after upfront week began, networks can already see the upfront market finish line.

That includes NBCUniversal, which is “pretty much done” with its upfront negotiations, NBCUniversal CEO Jeff Shell said today at a Credit Suisse investors conference. “Just a smattering of things still finishing up.”

The news makes NBCU the first company to publicly confirm it is wrapping up talks, though Fox Corp. and Paramount execs also said Tuesday that their respective companies are close to crossing the finish line.

Shell said that CPMs (cost per thousand viewers reached) were in the high single digits for pricing increases, a figure he was thrilled with.



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