When the pandemic forced us all to begin sheltering in place in March, we leaned on TV, publishing and digital brands more than ever before to connect us with the outside world. So it’s no surprise that Adweek’s annual Hot List, which always honors the best in those three categories, is full of people and brands who were at their best when so many things seemed at their worst.
Take Adweek’s Media Visionary Reese Witherspoon, who has turned Hollywood on its head by creating a successful media company, Hello Sunshine, focused on female-centric stories—for a variety of platforms.
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