Television’s Biggest Advertisers Spent Almost $10 Billion in 2019

The retail industry spent more on TV ads in 2019 than any other

dollar bills flowing out of a TV
New advertisers spent more than $1 billion on TV in 2019. Aşkın Dursun Kamberoglu/Getty Images

Major advertisers are still spending big on traditional TV. The 10 biggest advertisers spent nearly $10 billion on television ads this year combined, and more than 2,000 companies made national TV part of their media mixes for the first time, according to an analysis of TV trends from the advertising intelligence platform MediaRadar.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.