TV Upfronts

TelevisaUnivision Has Best Upfront in Nearly a Decade for Volume

Sports offerings, including the Super Bowl, were a big growth driver for the company

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TelevisaUnivision is having its best upfront in terms of volume in nearly a decade.

Today, the company became the fourth publisher to finish talks, following NBCUniversal, Paramount and Fox. And in addition to TelevisaUnivision having its best volume at the upfront in almost 10 years, a record number of advertisers participated.

According to a source familiar with the matter, the Spanish-language media company “bucked industry trends for both price and volume,” helping take revenue share from the general market/English-language media and further closing the pricing gap.

The company grew revenue across all of its national platforms, including delivering growth for ViX, which is seeing “record numbers” for demand and volume.



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