Targeted TV Ad Spend Continues to Grow, Reaching $1.26 Billion This Year

Programmatic is also on the rise, according to new eMarketer data

July 12, 2017

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While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate.

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.