Super Bowl LIII’s Linear Audience Falls Below 100 Million for First Time Since 2009

CBS says the game averaged 100.7 million across all platforms

The Patriots' Super Bowl win was watched by the smallest linear audience since at least 2008. Getty Images

This season’s NFL ratings rebound had seemed to indicate that the Super Bowl audience would also bounceback this year. But Super Bowl LIII’s subdued defensive battle, in which the New England Patriots beat the Los Angeles Rams 13–3, wasn’t enough to keep audiences engaged.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.