Streamers Strut Into NewFronts Buoyed by Pandemic Audience Gains

OTT platforms and services are focusing on flexibility and big growth

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During NewFronts this year, everything’s coming up streaming.

It’s not just because the name of the annual digital content event for marketers, hosted by the Interactive Advertising Bureau (IAB), is subtitled “Living the Stream.” It’s also not just that nine streamers are presenting alongside other digital and broadcast media companies showing off their streaming chops. And it isn’t just because it’ll be the second year in a row that the event, hosted by Maria Menounos, will be livestreamed.



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This story first appeared in the May 3, 2021, issue of Adweek magazine. Click here to subscribe.