Streamers Corner the Young Adult Market With Teen Shows Like Generation

HBO Max uses young adult series and films to broaden its subscriber base

Generation should appeal to the 43% of HBO Max users who are under 35.
Generation should appeal to the 43% of HBO Max users who are under 35. Jennifer Clasen/HBO Max

Some of the stars of HBO Max’s newest series, Generation, bristle when their show—a half-hour comedy-drama about a group of high schoolers—is compared to other teen dramas.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.