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ESPN’s Scott Van Pelt has tough standards when it comes to entering “Trucktopia.”
On Thursday, during NCAA March Madness coverage, the SportsCenter anchor teamed up with the Ram Truck brand in the first of four new ads for ESPN’s “Trucktopia” Ram 1500 TRX campaign.
‘You have to earn your way in’
In the spot, the anchor—who only allows the best trucks to enter the fictional Trucktopia—inspects the new TRX truck and is impressed enough with all of its features to give it access.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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