WarnerMedia, CBS Gear Up for 'Very Complex' March Madness Tournament

Ad sales have been 'remarkably strong' following last year's cancellation

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Almost a year after the world shut down, Turner Sports and CBS are ready to bring back the first major sports event that was canceled because of Covid-19. For the 10th year, the two companies have partnered with the NCAA for the annual Division I Men’s Basketball Tournament. March Madness coverage kicks off with Selection Sunday at 6 p.m.

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