WarnerMedia, CBS Gear Up for ‘Very Complex’ March Madness Tournament

Ad sales have been 'remarkably strong' following last year's cancellation

two basketball players hugging each other on the court
2019's March Madness generated an estimated $910 million in national ad revenue for CBS and WarnerMedia. Jamie Schwaberow/ Getty Images

Almost a year after the world shut down, Turner Sports and CBS are ready to bring back the first major sports event that was canceled because of Covid-19. For the 10th year, the two companies have partnered with the NCAA for the annual Division I Men’s Basketball Tournament. March Madness coverage kicks off with Selection Sunday at 6 p.m. on CBS, with games beginning March 18 on TBS and truTV.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.