While Other Airlines Stay Quiet, Southwest Goes Big on Ads

The airline is uniquely positioned, and is investing heavily in new customer acquisition

The new "Wanna Get Away" campaign takes an intentionally lighthearted tone. Southwest Airlines

Southwest Airlines is rolling out its second campaign of the pandemic, another sign that the Dallas-based airline is going against the grain of an industry that’s faced pandemic-induced decimation.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.