Snapchat Is Launching Its First Docuseries

Endless Summer set to debut this fall

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Snapchat announced it will be adding a new genre of programming, dubbed docuseries, that, in its initial installments, will offer non-scripted episodes featuring social media personalities.

Other social media platforms are also tweaking and experimenting with the content it presents. For one, Instagram is said to be on the verge of rolling out the ability to post videos, up to an hour long while Facebook is working with publishers to create content for its Watch feature.

“They’re inventing as they go along,” said Bob Thompson, a professor of TV and popular culture at Syracuse University.



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