Snap Execs Explain the Key to a Successful TV Partnership and Their Push Into Scripted Shows

Networks must approach Snapchat as ‘a new format,’ not a place to ‘repurpose’ linear clips

During the past two years, Snap, Inc. has partnered with almost all major TV media companies to create exclusive, original content for the platform. But some of those efforts have been better received than others: last month, CNN decided to end its daily Snapchat news show, The Update, just four months after its

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