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Even though the world began to open up and people started going outside more in 2021, consumers are still streaming more than ever before. Time spent streaming grew globally 21% year-over-year in the third quarter, and up 2% in North America, according to data from Conviva.
Smart TVs, like Roku, Amazon Fire TV and Vizio are continuing to see massive gains over external connected TV devices like a Chromecast or Apple TV. After nearly doubling their market share in 2020, smart TVs were responsible for nearly all the growth among big screens in the third quarter, up 64%.
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