Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The ad tech world can be a “grizzly” place, so Ryan Reynold’s MNTN is trying to make it more serene.
On Wednesday, MNTN released three new 30-second spots ahead of the 2023 upfront. The ads have a meditative and comedic undertone, promoting MNTN as the “hardest working software in television.” Reynolds provides the voiceover work, waxing poetic on everything from the benefits of ROI to the dangers of… bears.
“We want marketers to destress. That’s why we show them their return on ad spend in real-time,” Reynolds says in one spot before eventually noting that the real worry is the aforementioned furry forest dwellers.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in