It’s that (advertising) time of the year again.
The 2022 upfront season saw a return to normal, with companies hosting their first in-person events since 2019. Now, despite the year just starting, the 2023 upfront season is well underway, with some new players already entering the arena.
Among the early highlights, Netflix announced it’s taking part in upfront week for the first time, filling in Paramount’s vacant spot after the company opted to skip its decades-long presence at Carnegie Hall.
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