Publishing

Roku Is Releasing Its Own Ad Marketplace

Initial partners include Turner, Fox and Viacom

The marketplace will allow publishers to gain insight into Roku users.Roku
By Sara Jerde

June 27, 2018

Roku will offer its own advertising marketplace, called Audience Marketplace, so that advertisers can use the platform’s data on users’ streaming habits to more effectively target viewers with ads.

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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