Connected TV

Roku Creates Branded Content Studio Following Record Ad Revenue

The company more than doubled monetized video advertising impressions year over year

roku tv home screen showing various TV apps such as hulu and netflix
The content studio builds on existing offerings such its TurboTax March Madness partnership. Roku

By Mollie Cahillane

March 23, 2021

On the heels of another record quarter for Roku—during which it more than doubled monetized video-advertising impressions year over year—the company is preparing to bring in even more ad dollars from marketers.

Mollie Cahillane
@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.
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