Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
On the heels of another record quarter for Roku—during which it more than doubled monetized video-advertising impressions year over year—the company is preparing to bring in even more ad dollars from marketers.
The connected TV platform is debuting a branded content studio designed to produce new creative ad formats and TV programming tailored for advertisers, and move beyond the traditional 30-second spot in the process.
The studio—which does not yet have a name—will produce advertiser-commissioned, short-form TV programs, interactive video ads and other branded content for Roku’s in-house advertising video-on-demand (AVOD) platform, The Roku Channel.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in