Connected TV

Roku Creates Branded Content Studio Following Record Ad Revenue

The company more than doubled monetized video advertising impressions year over year

roku tv home screen showing various TV apps such as hulu and netflix
The content studio builds on existing offerings such its TurboTax March Madness partnership.Roku
Headshot of Mollie Cahillane
By Mollie Cahillane

March 23, 2021

On the heels of another record quarter for Roku—during which it more than doubled monetized video-advertising impressions year over year—the company is preparing to bring in even more ad dollars from marketers.

Headshot of Mollie Cahillane

Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

Recommended articles
Related Articles

kevin hart

Connected TV

Kevin Hart’s Die Hart Becomes Roku’s First-Ever Original Series Renewal

By Mollie Cahillane

The two companies first partnered last May.

Streaming & OTT

Crackle Plus Will Sell Plex’s US Advertising Inventory in Expanded Deal

By Mollie Cahillane

simone billes

Sports Marketing

NBCU Gives Peacock Major Role With Live Coverage of Gymnastics and Men’s Basketball

By Mollie Cahillane

Roku

Connected TV

Roku Sees Slowdown in Account Growth as Supply Chain Issues Dent TV Market

By Mollie Cahillane

Microlearning
View All


The Power of Advertising on the Second Screen


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Mastering the Art and Science of Subscriber Care


How Publisher Audits Reduce Fraud Risk and Improve ROI

You Might Like


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


These Are the Social Channels That Delivered the Best ROAS Last Year

By Smartly.io


Navigating the Fragmented Identity Landscape in 2022

By Julian Baring, Regional President - Americas, Adform