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On the heels of another record quarter for Roku—during which it more than doubled monetized video-advertising impressions year over year—the company is preparing to bring in even more ad dollars from marketers.
The connected TV platform is debuting a branded content studio designed to produce new creative ad formats and TV programming tailored for advertisers, and move beyond the traditional 30-second spot in the process.
The studio—which does not yet have a name—will produce advertiser-commissioned, short-form TV programs, interactive video ads and other branded content for Roku’s in-house advertising video-on-demand (AVOD) platform, The Roku Channel.