Roku Has Record Year as Covid-19 Accelerates Cord-Cutting

Top buyers commit to 'significantly larger' upfront investment on the platform this year

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While many of its linear counterparts are still staggering from the impact of Covid-19, Roku continues to thrive.

The platform had another record year and quarter, it told investors today, more than doubling monetized video advertising impressions year over-year and seeing unprecedented streaming activity from its now-51.2 million active accounts. That number, it noted, is more than twice the number of video subscribers to the country’s biggest cable company, Comcast.

As cord-cutting accelerated during the pandemic, Roku added more than 5 million accounts in the fourth quarter and 14 million overall in 2020, a 39% year-over-year gain.

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