Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Roku and Google have finally settled their months-long disagreement, coming to a long-term carriage deal for both YouTube and YouTube TV on the connected TV platform.
Top line
The companies, whose stalemate threatened to shake up the connected TV landscape, reached the deal just a day before the previous deal for the YouTube app expired on Dec. 9. YouTube TV has been off the platform since April after the two sides failed to reach a carriage renewal.
Between the lines
Roku and YouTube have been facing off for the better part of the year, with the connected TV platform accusing Google of anticompetitive behavior.
“Roku and Google have agreed to a multi-year extension for both YouTube and YouTube TV. This
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in