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Wendy’s and Rick and Morty are at it again, this time in Las Vegas.
The longtime partnership between the fast-food chain and Adult Swim’s hit animated series continues with “Morty’s Mayhem,” a Las Vegas activation that coincides with college basketball’s biggest event, March Madness.
From this Thursday through Sunday, March 20, fans in Las Vegas can walk through a custom Rick and Morty LED experience, with the chance to win prizes from the show, check out viewing screens to watch March Madness or try a limited-edition Pickle Rick Frosty, a twist on Wendy’s Frosty.
“Our fans know Wendy’s delivers unique, exciting, custom experiences in everything we do from sports to food to gaming—and Morty’s Mayhem brings this to life in every way,” said Jimmy Bennett, vp of media and social for The Wendy’s Company, in a statement.
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