March Madness is ready to come roaring back, returning with fans for the first time since 2019—and advertisers have already staked out their positions.
With Selection Sunday taking place March 13 before the NCAA Division I Men’s Basketball Tournament officially tips off in one week with the First Four, Turner Sports and CBS have “for all practical purposes” sold out their advertising inventory for the event in a record-setting fashion, execs said.
“We have had one hell of a selling season,” Jon Bogusz, evp of CBS sports sales and marketing, told reporters late Wednesday.
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