CBS, Turner Sports Sell Out March Madness Ad Inventory With Record Revenue

‘We’ve had one hell of a selling season,’ topping last year's $1 billion haul

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

March Madness is ready to come roaring back, returning with fans for the first time since 2019—and advertisers have already staked out their positions.

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