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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer.
MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four industry executives—Tara Walpert Levy, Google and YouTube’s vp of agency and media solutions; Michael Kassan, chairman and CEO of MediaLink; Kristin Lemkau, CMO of JPMorgan Chase; and Joshua Lowcock, global brand safety officer and U.S.
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