NBCUniversal has lined up five more advertisers as launch sponsors for its new streaming service Peacock, bringing the total number of partners to 10 ahead of Wednesday’s soft launch for Comcast Xfinity Flex and X1 customers.
Capital One, L’Oreal USA, Molson Coors Beverage Company, Subaru and Verizon have signed on as some of the streamer’s first advertisers, the company said today. Those brands join Apartments.com, Eli Lilly and Company, State Farm, Target and Unilever, whose sponsorships were announced in January when NBCUniversal held its investor day for Peacock.
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