Verizon, Capital One, Subaru Among Peacock’s New Sponsors Ahead of Soft Launch

NBCU lines up 10 advertising partners for Wednesday's rollout to Xfinity customers

a man on a stage
All 10 Peacock launch sponsors will receive category exclusivity on the platform and will help market the new service. Getty Images

NBCUniversal has lined up five more advertisers as launch sponsors for its new streaming service Peacock, bringing the total number of partners to 10 ahead of Wednesday’s soft launch for Comcast Xfinity Flex and X1 customers.

@kelseymsutton Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.