Paramount Will Merge Paramount+ and Showtime Content on Both Streaming and Linear

The combined offering—Paramount+ with Showtime—rolls out later this year

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

It’s showtime for Paramount+.

Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year.

With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as “Paramount+ with Showtime” in the U.S.

In a memo to employees, Bob Bakish, president and CEO of Paramount Global, explained the change, saying, “With Showtime’s content integrated into our flagship streaming service, and select Paramount+ originals joining the linear offering, Paramount+ will become the definitive multiplatform brand in the streaming space—and the first of its kind to integrate streaming and linear content in this way.”

Bakish added that the new offering allowed the company to leverage its entire collection of content and drives stronger alignment across domestic and international Paramount+ offerings since international Paramount+ already includes Showtime content.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in