Paramount is making good on its commitment to collaborate with multiple measurement companies.
Today, the publisher announced it has partnered with cross-platform TV measurement company iSpot for a new currency integration. The collaboration allows the companies to measure and transact national TV advertising campaigns with iSpot’s currency across Paramount’s media and streaming platforms.
Between the lines
The companies are currently completing technology integrations, and Paramount expects to be able to measure and transact across iSpot data in the first quarter of 2024.
“At the heart of new currency initiatives are ad buyers making more sophisticated investment decisions based on faster and more accurate cross-platform measurement,” Sean Muller, iSpot CEO and founder, said in a statement.