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Measurement is getting a bigger seat at the table at the first in-person Cannes Lions festival since 2019.
Advanced advertising company OpenAP—jointly owned by Fox, NBCUniversal, Paramount and Warner Bros. Discovery—will host a summit at Cannes on June 23, bringing together leaders from across the marketing ecosystem alongside those of the four media companies.
“Television has for decades been the most storied platform for creativity, and the rise of data and multiscreen viewing now offers an entirely new platform for marketers to reach their audiences with brand messages at scale.
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