Cannes Lions

OpenAP, Snowflake Team Up for Cross-Publisher TV Clean Room

NBCUniversal, Fox, Warner Bros. Discovery and Paramount have all signed on to participate in the OpenAP Data Hub

OpenAP Data Hub's first capabilities will roll out this fall.Kacy Burdette
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By Mollie Cahillane

June 23, 2022

Advanced advertising company OpenAP teamed up with data cloud company Snowflake for a cross-platform and cross-publisher clean room, the platform announced today at Cannes Lions.

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Mollie Cahillane

Mollie is Adweek's reporter covering the business of connected TV.

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