OpenAP Promotes 3 Execs to C-Suite in Continued Growth Push

Brittany Slattery named CMO, Abbey Thomas is CRO, and Chris LoRusso becomes CBO

Advanced TV advertising company OpenAP has promoted three executives to the company’s C-suite.

Brittany Slattery has been elevated to chief marketing officer, Abbey Thomas to chief revenue officer and Chris LoRusso to chief business officer.

Slattery was previously svp, head of marketing and communications, Thomas held the role of svp of platform sales and LoRusso was svp, client services.

The expansion of OpenAP’s C-suite comes as the company pushes to accelerate its growth, most recently adding Discovery as a minority owner and unveiling XPm, a cross-platform measurement framework for marketers using OpenAP’s common TV audience identifier, OpenID.

Last year, OpenAP changed its model, evolving from a consortium to a more traditional company, with Fox Corp.,

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