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One day after AT&T expanded its Xandr Invest audience targeting platform into a true rival, OpenAP is making some news of its own.
The consortium announced today it has created an advertiser advisory board made up of agency and brand leaders who will help influence the development of OpenAP Market, which launched last October and offers advertisers cross-publisher audience segments for both linear and digital video.
The advisory board is comprised of members who have been involved with advanced advertising and are working to transform the way TV advertising is bought and sold.
“With OpenAP serving as the buy- and sell-side connector, the charter of our inaugural advisory board will be to fuel more action across the media ecosystem through greater collaboration, increased transparency and sophistication of buying that benefits all parties,” said OpenAP CEO David Levy in a statement.
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