Nielsen Will Start Measuring Streaming More Like Linear TV

New ratings system will break down OTT viewership by audiences and dayparts

Nielsen is looking to better measure how streaming viewing stacks up.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...