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People who watch programming on Comcast’s Xfinity online streaming services will be measured by Nielsen, according to an agreement the two companies announced today.
The new partnership is intended to give marketers a “more holistic view” of how people are consuming content, said Marcien Jenckes, president, Comcast Cable Advertising, in a statement.
Audiences on mobile and computer devices will be included in Nielsen Digital in TV Ratings and Digital Content Ratings.
Nielsen already measures viewership across Xfinity, but only its cable TV service, which is part of Nielsen’s national and local ratings.
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