Nielsen’s National TV Service Is No Longer Accredited. What Happens Now?

Measurement firm races to reinstate accreditation while competitors look to capitalize

In late August, the Media Rating Council issued a blow to Nielsen that is still sending ripple effects through the television and media industry. Beginning in mid-September, the measurement firm’s national and local TV ratings services—long the standard-bearer of the industry, used to determine the fates of new series and set advertising rates—would lose its third-party accreditation.