Connected World

New Study Finds That a Free Trial to a Streaming Service Leads to Higher Subscription Rates

42% of consumers believed this to be the case

disney-ott-services-content-2018 — Most audiences will try a new service if they get a free trial out of it.Getty Images, Disney+

December 18, 2018

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As the new year creeps closer, a number of OTT services are expected to flood the market. But as these SVODs come online, how will they attract new users? New research shows that letting viewers have a free trial period might go a long way.

Sara Jerde

@SaraJerde
sara.jerde@adweek.com

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Connected World

New Study Finds That a Free Trial to a Streaming Service Leads to Higher Subscription Rates

42% of consumers believed this to be the case

Sara Jerde

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Sara Jerde