Netflix's Ad Tier Is Coming Soon—and Media Buyers Have Many Questions

From CPM haggling to rudimentary tech, an inside look at the intense negotiations

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With Netflix’s much-anticipated ad-supported tier expected to launch Nov. 1, media buyers are racing to lock in their commitments with the streaming service by the end of the month. Now, new details are emerging about the scope of the streamer’s advertising offerings, more than half a dozen media buyers have told Adweek.

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