Netflix Rolls Out First Global Brand Campaign to Continue Originals Momentum

'One Story Away' has been in the works for nearly a year

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Key Insight:

As Netflix has seen near-record viewership throughout the pandemic, the streamer is hoping to amplify its originals even further and continue its momentum into the fall.

In the streaming giant’s first global brand campaign, called “One Story Away,” high-performing Netflix original series such as Stranger Things, Money Heist and When They See Us get front-and-center placement, as the service urges potential subscribers that they’re “just one story away” from understanding some of the characters and stories found in Netflix’s original lineup.




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