Netflix CMO Bozoma Saint John Wants to Bring Subscribers 'Joy'

'If I’m having a great time with it, then somebody else is also going to'

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Since Netflix CMO Bozoma Saint John joined the streamer in August 2020, she’s working to take the brand to the next level—which, for her, is all about meeting her own expectations.

“Even at the start of my career back in the early 2000s and working with Spike Lee all the way to now, sitting in the chief seat at Netflix has really been about trying to achieve what I want to achieve,” said Saint John, speaking Thursday during a Brandweek 2021 virtual session with Adweek chief brand officer Danny Wright.



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