Fine-tune your media, marketing and technology strategies at the Convergent TV Summit on October 25 with expert insights and strategies from the pros. Register now to save 35% on your pass.
Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer.
Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start at Netflix in August. She’ll succeed Jackie Lee-Joe, Netflix’s current chief marketing officer, who only joined the streaming service from BBC Studios a year ago.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement.