Bozoma Saint John Joins Netflix as New CMO

Marketing heavy hitter succeeds Jackie Lee-Joe after just a year

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Marketing powerhouse Bozoma Saint John is joining the streaming giant Netflix as chief marketing officer.

Saint John, who has developed a sterling reputation in the marketing world for her marketing work in media, entertainment and tech spaces, will start at Netflix in August. She’ll succeed Jackie Lee-Joe, Netflix’s current chief marketing officer, who only joined the streaming service from BBC Studios a year ago.

“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” Saint John said in a statement.



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