Netflix and ... Booze? AB InBev to Air First Beer Spot on New Ad-Supported Tier

The streamer's Basic with Ads offering launches in the US on Thursday

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Anheuser-Busch InBev, the world’s largest brewer, will run the first beer commercial on Netflix’s new ad-supported tier, debuting Nov. 3. 

Viewers aged 21 and over using the ad-supported experience will first see two 15-second spots for Michelob Ultra—“H.O.R.S.E.“ and “Last 100m”—followed by a 30-second commercial for Bud Light, titled “Easy to Enjoy.” Both brands are using existing creative.

Michelob Ultra

Anheuser-Busch InBev’s decision to buy media on Netflix stems from its mission to reach consumers with more precision as the way people entertain themselves continues to change.

“We know consumers have more and more choices when it comes to how they spend their time online, so it’s critical that we continue to evolve our playbook as we look to further integrate our brands into culture,” Spencer Gordon, Anheuser-Busch InBev’s group vp of consumer connections, said in a statement.




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