Join TV, media, marketing and tech leaders for Adweek Convergent TV, Mar. 21–22. Virtual and in-person passes available. 50% off through Feb. 6.
The number of households giving up traditional pay television subscriptions continues to increase at a rapid clip. By the end of 2021, more than a fifth of U.S. households are expected to be cord-cutters, according to an August eMarketer forecast released today, and, by 2022, the number of cord-cutting households is expected to make up nearly a quarter of total U.S. households.
As of 2019, nearly 21.9 million U.S. households are expected to have given up the traditional pay TV services they previously had, constituting 17.3%