NBCUniversal’s Ad Sales Queen Upended the Industry Once Before. Now She’s at It Again

Linda Yaccarino on the upfronts and her battles with Nielsen and digital advertising

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When the dust settled after this summer’s upfront negotiations concluded, it’s no surprise which ad sales chief had once again secured the biggest windfall. That would be Linda Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, who wrapped upfront sales of close to $6.5 billion for her company’s portfolio of two broadcast networks, 15 cable networks and more than 50 digital properties.

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This story first appeared in the Aug. 21, 2017, issue of Adweek magazine. Click here to subscribe.