NBCUniversal Will Unite Linear and Digital Ad Inventory With ‘One Platform’ Offering

Will be available in time for this year’s upfront

Linda Yaccarino will be able to utilize the first iteration of One Platform during this year's upfront. Charles Sykes/NBCUniversal

In its biggest step yet to streamline advertising buys across all of its various platforms, NBCUniversal will soon unite its linear and digital inventory via a single tool.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.