Coronavirus

NBCUniversal Will Permanently Reduce Linear Ads Amid COVID-19 Crisis

Company accelerates efforts to bring streaming innovations to TV

Linda Yaccarino is reducing ads to “do what’s right for our audience and marketers,” she said.NBCU
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By Jason Lynch

April 6, 2020

As the TV industry continues to grapple with the impact of COVID-19, NBCUniversal is taking new steps to assist its marketing partners during the pandemic.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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