Programming & Performance

NBCUniversal Will Expand Its Lucrative New Prime Pod Format and CFlight Ad Metric Next Year

Linda Yaccarino also plans another industry summit in 2019

Two big advertising initiatives that Linda Yaccarino discussed at NBCU's May upfront will be expanding in 2019. Virginia Sherwood/NBCUniversal
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By Jason Lynch

November 26, 2018

Two of NBCUniversal’s biggest new advertising offerings this year—its “prime pod” premium ad format and the CFlight unified advertising metric—will both expand in 2019.

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Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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