Two of NBCUniversal’s biggest new advertising offerings this year—its “prime pod” premium ad format and the CFlight unified advertising metric—will both expand in 2019.
Linda Yaccarino, NBCUniversal’s chairman of advertising sales and client partnerships, made the announcement today in a staff memo as she looked ahead to next year and vowed, “it’s time to set a new standard.”
Also part of Yaccarino’s 2019’s to-do list: a second industry summit, following up on the one she held a year ago to help “fix

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