It takes a lot to assemble the biggest ad sales execs, buyers, agency heads, CEOs and digital/technology chiefs in one room, but NBCUniversal ad sales chief Linda Yaccarino was able to wrangle them this morning as she attempted to fix some of the industry’s biggest problems.
“We have a problem. It’s why you all showed up,” said Yaccarino, chairman of advertising sales and client partnerships for NBCUniversal, noting the need to band together “for the greater good of the industry.”
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