Programming & Performance

NBCUniversal Taps Salesforce to Build Out One Platform Team Structure

Its ad sales team will utilize the CRM giant’s organizational and AI tools

The NBCUniversal and Salesforce logos
NBCU’s advertising and partnerships division will be working even closer with the CRM giant. NBCUniversal; Salesforce

By Jason Lynch

December 1, 2020

NBCUniversal and Salesforce are expanding their partnership. NBCU’s advertising and partnerships division is working even closer with the CRM giant as it looks to build out its team structure since announcing its One Platform offering in January.

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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