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The road to the 2024 Olympic Games in Paris is well underway, and NBCUniversal has something to celebrate.
The company is already “pacing well ahead” in ad sales compared to the last summer games in Tokyo in a similar timeframe, NBC’s president of ad sales and partnerships Dan Lovinger said during a call with reporters today afternoon.
Noting it’s still “very early,” Lovinger said NBCU is seeing strong Olympic interest ahead of the 2023 upfronts.
The company has been working with a number of its ring holders and has seen “significant support,” according to Lovinger.
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